Pancake story

Our pancake story…

Our very first ‘Frate’ : friend-date. Yep, a totally made up word -it’s gonna be a “thing”! We had our first ever catchup outside of our school mums group at the local cafe PARX. We discovered our mutual love for Pancakes and a good ol’ chin wag. Fast forward a few more Frates and a dozen or so pancakes we got discussing Juliana’s idea for a local online directory.

Juliana did what any good entrepreneur does, identified she needed a partner, so she asked the BEST person for the job, Tori- Organiser of Fb mum night out groups, small biz owner & business coach- Of course, with a mouthful of pancake, Tori said yes!
Fast forward a few months later & we’re fully fledged business partners without the blazers and stockings but instead in our finest mum jeans and messy buns.

We complement each other’s strengths and weaknesses, we’re all about the work-life balance, we LOVE pancakes and each other’s kids- We’re secretly hoping for a wedding, but that’s another story and we love helping others.
Camden Mums Hub is a brilliant business born out of eggs, flour, sugar and maple syrup. Rest easy knowing there will be many more incredible additions to our website as we consume more pancakes. 

Work with us

What is Camden Mums Hub?

Are you the Minister of Home Affairs in your household? If, like us, you’re tasked with organising everything from kids’ schedules to household repairs, Camden Mums Hub is your ultimate resource!

We understand the juggling act of managing family life, which is why we’ve created a one-stop-shop for busy mums. Camden Mums Hub is here to connect you with trusted local services, trades, and businesses, ensuring essential support is always at your fingertips.

Founded on the belief in collaboration, we partner with passionate businesses that exceed expectations in serving Camden and its surrounding areas. Our goal is to simplify your life by providing easy access to reliable resources, empowering you to focus on what matters most – your family’s well-being and your own peace of mind.

Meet Juliana

Juliana is a mum of 5 wild boys including twins, a small business owner, Website designer & lover of coffee in all forms- lactose free!

Hi, I’m Juliana, but you can call me J, Julie, Ana – I’m all about the nicknames! My world is ‘lively’ with my PT hubby, 5 wildlings, and our four-legged fur baby Dolce – chaos and cuddles galore!
We cherish downtime and beach visits; weekends mean family time, and Sundays are all about pancakes.
Life’s best moments are about living in the now and capturing every bit of it in photos! Amidst housework and keeping everyone and everything alive, I adore all things spiritual – palm readings, horoscopes, and psychic visits any day!

As a social butterfly, I thrive on getting to know small business owners. I am usually the first point of cantact, love a good chin-wag, I handle email campaigns, digital magazine edits, and website updates, specialising in SEO, and communications.

If you find mum life overwhelming like me, Camden Mums Hub connects you with local businesses to simplify your life! Looking forward to connecting with you!

Meet Tori

Mum of many hats…. Business Coach, Makeup Artist, Extension Specialist, Digital Illustrator & Mum of 2!

Howdy! That’s me in the oversized hat – I’m rarely seen without one! I’m Tori, originally from Tasmania, my family is made up of my husband Rhys, stepson Lincoln (16), and daughter Florence (8 going on 18).Turkish Delights, horses, dogs, raspberries, and Christmas – these things light up my world. Family is everything; we’re country-born and caravan-loving, with a soft spot for cows, goats, and horses!

I’m open and honest, believing kindness is key.
I’ve lived many lives in my 36 years, chasing big dreams and achieving them one by one. I’m passionate about knowledge and wear many hats in life and business.
Business coaching is where I thrive, helping local businesses pivot, expand, and collaborate effectively.
My forte lies in copywriting, telling compelling stories that resonate and inspire.
Let’s create something amazing together!


Our Mission: At Camden Mums Hub, our mission is to create a safe and supportive space for women striving for the best for themselves and their families. As a women-led startup, we are committed to empowering women in Camden by facilitating their return to the workforce and fostering a sense of community through collaboration. We value the power of local partnerships, working hand-in-hand with passionate businesses that go above and beyond to support our community.


Our motto: “We love this for you,” embodies our dedication to celebrating and supporting the growth and development of local business owners. It underscores our belief in the power of collaboration, where each partnership and collective effort contributes to shared success. We recognise that every achievement, big or small, enhances individual confidence and fortifies the strength of those in the community of Camden LGA and its surrounds.


Our commitment: This year, we expanded our team to three members and aim to emply more local women, reinforcing our commitment to community growth and empowerment. By working together, we create a vibrant, supportive network that thrives on mutual success and shared progress.

Our hope for Camden Mums Hub is that we create a trusted space for you. As the “Minister of Home Affairs” tasked with organising every detail of our family’s life, we understand the challenges of balancing it all. Our husbands excel in many areas, but navigating appointments and household tasks isn’t their forte. If this sounds familiar, you’re in the right place.

At Camden Mums Hub, we’re dedicated to supporting women who strive for the best for themselves and their families. Whether it’s helping you find reliable tradespeople or sharing useful tips, our goal is to make your life a little easier.

Work with us

Camden Mums Hub Endorsement!

We recognise the local businesses who strive for excellence and go above and beyond in their field with our CMH Endorement badges. 

An Endorsement badge is something that can not be bought!

These badges signify the businesses who go above and beyond, who demonstrate to their customers and clients that they consistently surpass expectations and are committed to overall excellence. Businesses that receive our CMH Endorsement badge, will have it shown underneath their listing!
Every quarter, we will personally review businesses and those who meet our set criteria are then awarded with a CMH Endorsement badge for exceeding all expectations in their business category.
Our CMH Endorsed businesses show our audience that a business is reliable, trustworthy and highly recommended!

Endorsement Criteria

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Have a question or just wanna say hi?
Feel free to reach out to us!

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