Hello, Camden Mums Hub readers! If you’ve ever dreamed of setting up your own market stall, you’re in the right place. We’re here to share with you our 10 tips for running a successful market stall. Whether you’re a first-timer or a seasoned pro, these tips will help you make the most of your stall and boost your sales.

Setting up shop at the local market is your ticket to becoming a hometown hero.
But It’s more than just selling; it’s about mingling with your fellow community members, putting your authentic brand on display, and getting down to the nitty-gritty of real conversations.
Meeting customers in person? That’s where the magic happens, forming connections that no online store can replicate. Your market stint is like a pledge to your community, and as folks get to know the face behind the product, they’re likely to stick around as your biggest fans.

Whether you’re selling handmade knick-knacks, scrumptious snacks, or unique creations, here are 10 top tips to turn your stall into a busy pop-up paradise!

1. Find Your Thang

Think of your market stall as your personal stage. What’s your thing? Handmade Jewellery? Organic candles? Sassy succulents? Perhaps you are a local swim school or a business trying to spread awareness. Finding your niche is the key to standing out, but it’s not just about your product you also need to consider the type of market and audience you’re selling to.
When you’re ready to start you can find all the info on setting it up properly Here

For Markets that require you to have A Certificate of Currency (CoC), Public Liability Insurance or Market Stall Insurance, you can get One Day Cover for the day of the event to see if Markets are for you click My Market Insurance Here

To find an insurance broker you can visit Need a Broker Here

* Any material on this page may be considered advice, it does not take into account any of your personal objectives, your needs or your financial situation.  You should consider whether the product presented and the level of cover requested are appropriate for you and review all relevant materials – including the policy schedule and wording provided – before deciding to take out the insurance policy

Plush Bub Baby Boutique

2. Quality Outshines Quantity

It’s tempting to showcase as many products as possible, we’ve all been there, trying to cram it all in like a tin of sardines! But here’s the scoop- quality takes the crown over quantity. Zero in on your top sellers, those special gems that set your stall apart & have your customers wanting more. Keep spare stock underneath tables and keep your stall captivating yet clutter-free. Pictured is the most perfect setup example from Plush Bubs Baby Boutique which you can find out more about their gorgeous business Here

3. Price Wisely

Do your research and be competitive without shortchanging yourself. Do this by adding value, offering a market day discount or have small ticket items to compliment your main product. You could implement a tiered pricing strategy within your product category to cater to a wider customer base and see what price point works best. You’re not just selling goods; you’re selling an experience that customers will remember and return for.
Make it easy for customers to make purchases by accepting multiple payment methods, including cash, card, and mobile payments. The more options you provide, the more likely you are to make a sale. Square Payments
Accept payments quickly, easily and securely at Squareup.com.au


4. Dazzling Displays

Make your stall stand out! Grab your audience’s attention with a display that goes hand-in-hand with what you’re selling. Think about it: if you’ve got kiddos’ stuff, make it a carnival with bright tablecloths and signs that practically holler “FUN!” But if you’re in the high-end game, let your branding and packaging ooze elegance. Your stall should be a mirror image of that upscale feel.

Make your market day hassle-free by investing in a sturdy marquee that you can secure well.
There are great options Anacondastores.com Here

Branded options through Extreme Marquees Here
If you don’t want everything blowing around in the wind, then a marquee with sides is going to be the better option. However, gazebos are safe at wind speeds up to around 45 km. When strong wind speeds are faster than this, it is much safer to just completely take down the gazebo to prevent any damage to it.

5. Get Social

Leveraging social media to boost your online presence and attract new followers is KEY.
You can have a business sign with a QR code leading marketgoers back to your Instagram and or FB page to gain new followers.
Share captivating updates showcasing your stall’s transformation, and sneak peeks of upcoming offerings. Remember, social media is a two-way street – it’s about chatting with customers, not just broadcasting.
Consider going live to engage your audience in real time.
Capture your stall’s charm! Photograph your market stall on the big day, encouraging customers to share their purchases and experiences, this could even be with a specialised hashtag of your choice such as the above selfie station set up by Western Jones!
This is a great way to reuse their images on your own feed- everything is content!
By sharing images of your business at a local market, you are showing customers that your business is active in the community! It’s all about creating a greater online presence and gaining followers which could be potential new leads!

6. Get Seasonal

Change with the seasons. Santa hats in December, floral garlands in spring, if it’s a pony-themed event, don’t forget to trot out some themed products like pony-patterned scarves or cute horse figurines. You get the drift, adapt, and conquer!

7. Chit-chat Charm

Engage your customers. Ask about their day, share a laugh, and they’ll be drawn in like bees to honey. Just be genuine and be yourself. Don’t forget to be ready to explain your product or deal and how it can make their lives better if they’re curious! There’s nothing worse than a pushy salesperson or an unwelcoming stall!


8. The Power of Email

You can nurture your fan base by capturing emails. A great way to capture emails is by enticing customers with an incentive such as 10% off their next order, a competition or a giveaway! This way once you have their email, you’re able to keep them up to date and make sure they don’t forget you. It’s all about keeping in touch with those who love your business and what you do or make and would love to follow you along and find your biz at the next market!


9. Feedback Is Gold

Listen to your customers. They’ll tell you if your brownies are too chewy or your scarves are too scratchy. Take notes, and improve! After each market day, take time to evaluate your performance. What worked well? What could be improved? Use this feedback to adapt and refine your stall for future markets. Continuous improvement is the key to long-term success. Stay passionate, mumma! Your energy and love for what you do will keep the stall fires burning. You’ve got this!

10. Set Up Must Do’s

The night before, create a detailed checklist of everything you’ll need for your stall, from products to display materials and tools. You can download our FREE MARKET STALLHOLDERS CHECKLIST HERE
Pack your car the night before with all your essentials, following your checklist meticulously. This ensures you won’t forget anything crucial and don’t forget to get a good night’s rest knowing you’ve got this!
Make your market day hassle-free by arriving well in advance. This gives you ample time to navigate the venue and find your spot without any last-minute rush.
Avoid a stressed out start to your morning by setting yourself up ahead of time!
Set up your marquee or tables, pop a few of each product on display, et all your prices out and visible then rearrange as necessary. The last thing you want is to still be setting up as market goers are arriving. Take a few deep breaths, let go of any expectations and enjoy yourself, at the end of the day if you’ve only managed to gain some new followers or create some biz awareness that’s still a WIN!

So grab your aprons, your knitting needles, or your secret family recipes, and turn your market stall into a local legend. Who knows? You might just become the coolest mum in town!

Our First EVER Market is happening at The Bicentennial Equestrian Park, on October 28th from 10-3!
Book your FREE tickets and enter the draw to WIN an Events Cinema Family pass here

You can view upcoming Markets in Camden and surrounds on our local search directory here:
https://camdenmumshub.com.au/event-directory/

Don’t forget to engage with your fellow market stallholders / vendors. You never know when you’ll cross paths again, and there could be exciting collaboration opportunities waiting just around the corner.
Happy selling,
Juliana and Tori!

Learn more about working with us by contacting us here https://camdenmumshub.com.au/contact-us/